K-Y Jelly

Partnering with K-Y, I had the pleasure of spreading the good word that you don’t need a reason, like Valentine’s Day, to enjoy a hot date or romantic evening with your partner. The ‘You Don’t Need a Reason’ campaign encourages couples to take the pressure off of unrealistic holiday expectations because you can (and should) celebrate your love any day of the year!

I created a series of quirky small-batch love notes for K-Y, crafted witty campaign social content, and spent the day in NYC with Dr. Laura Berman (renowned sex and relationship educator and therapist) giving mini-lettering workshops & intimacy tips to top-tier women’s health, sex & relationship, and lifestyle magazine editors.