SOCIAL MEDIA FOR VISUAL ARTISTS WEBINAR
HOW TO STAND OUT & SHARE YOUR WORK WITHOUT CRUSHING YOUR CREATIVE SPIRIT
More people are sharing their art online than ever, which is why it’s so important for creative people to figure out how to stand out in the sea of visual artists on social media and get their work seen by the right people.
If you're an artist or designer who’s tired of complaining about the algorithm and mindlessly responding to comments with ' ❤️❤️❤️' to boost engagement on your posts, this webinar might just be the thing you need to get excited about using social media to promote your creative work again.
In this webinar, I'm sharing 8 creative strategies-that-don't-suck that have helped me grow (and sustain!) an Instagram following of 260K. These feel-good techniques are intuitive, honest, and easy to implement for creative business owners of all skill levels and mediums.
While the marketing advice I give will be applicable to most social media sharing, Instagram is the platform I’m most active on, so that is where I have the most expertise.
REGISTRATION FOR THIS WEBINAR INCLUDES:
• 60-minute lesson esson
• 30-minute live Q+A session
• PDF workbook to help you put the lesson into action
• Access to the original recording of this webinar from 2019 (If you purchased a ticket to the original webinar, you can attend this updated event free of charge. Email hello@homsweethom.com with your receipt for a code to enroll for free.)
Topics we WILL explore:
How to stand out and cultivate an audience on social media (even when it feels like your creative niche is “saturated”)
What parts of your creative work do you want to share? (aka finding a strategic, soft focus for your page)
How do you want to share your work (format, frequency, etc.)?
Community management & engagement
Coping with an ever-changing social media landscape and adapting in a way that still retains your authenticity
Topics we will NOT explore:
Growth hacks or even optimizations like finding the perfect hashtags or posting times
Any technical tips on how to improve your art since the focus of this workshop is how to share it
“Cracking the algorithm” because fuck if I know how to do that and it’s always changing so it’s short-sighted to try, IMO
How to go viral
Specific strategies for making content
Here’s what attendees took away from this webinar:
“Even more than all the practical advice Lauren shared with us on how to elevate our work and pierce through all the noise on social media, she reminded us that we are human first, we pursue business second. And that above everything, we have agency to share to specific voice we have as creatives.”
- Jocelyn · @jocelynschung · jocelynchung.co
“I’ve been in the Instagram game for a long time and still took away pages and pages of notes that have already changed me and my business for good. Being an artist can be so hard on Instagram and I was in such a weird spot that I just couldn’t pull myself out of no matter what I tried. Then it was like Lauren herself picked me up by the collar and yanked me right out of it and gave me all the tools and mindset I needed to fall back in love with sharing on this app.”
- Tara · @radandhappy · radandhappy.com
“Lauren’s talk was extremely helpful to me in strategizing my Instagram account and figuring out what I want to be recognized for. She shared many examples, making it easy for me to visualize how I could translate her tips into my own work!”
- Jane · @janeli.co · etsy.com/shop/janelico
“Lauren has a way of packing a whole lot of punch into a small package! She has inspired me to narrow my focus and revamp my portfolio/instagram to reflect what I really want to be hired for. Now I am only showcasing the things that truly celebrate my unique skills!”
- Chelsea · @onthemarkdesigns · onthemarkdesigns.net
Accessibility: Live attendees can access real-time captioning by viewing the webinar in Google Chrome and enabling live captions (click here for instructions). Closed captions will be added to the uploaded recording within 24 hours of the live event. A written transcription will also be uploaded within 24 hours of the live event for those who learn better by reading.
Former Social Media webinar students: If you purchased a ticket to the original webinar from 2019, you can attend this updated event free of charge. Email hello@homsweethom.com with your receipt to receive a free enrollment code.
All other students: If you are enrolled in any of my other courses, you can receive 25% off the ticket price for this webinar. Email me at hello@homsweethom.com with your full name and the course(s) you’re enrolled in, and I’ll send you a discount code.