WEEK 22

This week, I'm excited to introduce Kat Goodloe as our guest teacher!

Kat is a commercial illustrator and letterer based in Dallas, TX, known for her bright color palettes, playful letterforms and bold, colorful illustrations that empower individuals to be fearlessly themselves.

She's had the pleasure of working with clients like Universal, HarperCollins, Valiant Comics, & Scholastic. Kat is happiest when she's creating, so when she's not making fun things for clients, you can find her developing characters of my own & watching Buffy the Vampire Slayer.

Kat Goodloe Self Portrait
Illustration and lettering by Kat Goodloe

From Kat:

So I’ve kind of lacked a filter from my brain to my mouth all my life; anyone else??

That was the starting point for my Passion to Paid project: Candid Gift Cards. It's aimed to be a series of humorous gift cards from your most blunt friend (who loves you, of course)!

I've always been fascinated with gift cards because of the need to create an eye-catching design with limited space for type and illustration. This project concept seemed like the perfect opportunity to push myself to get a limited message across and put my filterless brain to legit use!

I have to say, Candid Gift Cards hasn't brought me any actual gift card jobs yet, HOWEVER it has led to countless publication jobs requesting that I do the book cover illustration as well as the title lettering (which means you get to ask for more money doing both $$$).

Candid Gift Cards by Kat Goodloe

Your assignment: Make a gift card you wish existed.

Caption idea: Tell us about the inspiration behind your gift card! Did a certain friend, event, or story inspire it? And what do you imagine yourself (or another recipient of the card) spending it on?

So break out the loving sarcasm and get to making a gift card you wish existed! I can't wait to see what you come up with!!

_____

Don’t forget to use the hashtags #HOMwork2021 & tag @katgoodies and @homsweethom when you post your work. We’ll both be sharing our favorites in our Stories all week.

x Kat & Lauren

Lauren Hom

Lauren Hom is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising in college. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career.

When she's not designing, you can probably find her cooking an elaborate vegetarian meal at home or finally making her way through the niche craft supplies she bought last year.

homsweethom.com
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WEEK 23 - why you have a bigger claim to your dream job title than you think

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WEEK 21 - i can’t believe we’ve never done this