Michaels Valentine's Day
For Valentine's Day 2021, I partnered with Michaels (my favorite craft store!) to create a piece of art inspired by the holiday. The added challenge? Design a craft that showcased the season's featured products: resin, clay, and acrylic paint.
Inspired by the typical flowers and candles associated with Valentine's Day, I came up with the idea to create a piece of functional and beautiful art: these tea light candle holders are a modern spin on flowers in a vase.
With this craft, my team & I produced a series of photos and a short video tutorial that was published on Michael's Instagram account. The project was also shared on my own Instagram account to promote Michaels as the #1 choice for artists.
Client: Michaels
Agency: Creator Deck Media
Creative Direction: Lauren Hom
Photography + videography: Kristle Marshall
Copywriting: Rachel Hollert